What is a primary role of Certified Application Counselors (CACs) regarding health insurance?

The primary role of Certified Application Counselors (CACs) is to assist individuals in enrolling in available health plans. They serve as vital resources in helping consumers understand their options under the Affordable Care Act (ACA) and other health insurance programs. This includes providing assistance with the application process, helping users navigate the available plans, and ensuring they have the information needed to select a plan that best fits their health care needs and financial situation.

CACs do not create insurance plans or sell policies, nor do they negotiate premiums. Instead, their focus is on education and support to facilitate enrollment in health coverage. This support is critical for individuals who may not have prior experience with health insurance, ensuring they can access the coverage they need.